How Digital Artists Can Promote Their NFT Artworks
NFTs have revolutionized the digital art world making it possible for artists to sell their work via blockchain. So we gathered the top marketing strategies for promoting your digital art.
An NFT is a non-interchangeable token. In other words, it is a commodity or product that cannot be replaced by an identical one.
For something to be interchangeable, there must be equal value between two assets of the same type. Let’s look at a simple example. Take the concept of a dollar bill. How many dollar bills has the federal mint printed over the years? Too many to keep track of. Each one serves its purpose as well as any other. You can take a 2005 dollar bill and use it to buy something for $1, just as you can use a 2015 dollar bill. Hence, these dollar bills are considered interchangeable.
The NFT is the exact opposite, as it is a unique identifier for a very specific digital commodity: it serves as a separate barcode for a digital asset that cannot be replaced.
How a graphic designer can use NFT?
As a graphic designer you are interested in creating a scarcity of digital goods that you create, because the smaller something is, the more expensive it sells. Blockchain will register your art token as “real” as soon as you create it. As a bonus, you’ll also be able to track future sales of your graphic resources and make a profit on resale – roughly like the concept of royalties is now.
In the case of a non-mutually interchangeable digital commodity, all resales are automatically supported and negotiated through a blockchain registry, regardless of any third-party involvement. As a result, you, the author, will automatically receive royalties for each sale thanks to a decentralized blockchain setup.
Compare this to actual artwork transactions. For example, when you sell a work of art, the artist usually receives no additional income from future sales.
In essence, NFT gives you control over your digital creations and smart contracts, which are self-executing contracts in which the terms of the transaction are immediately written into lines of code, and everything in them “lives” on the blockchain network.
On the other hand, there are benefits for your customers, too. The blockchain system saves collectors from having to hire expensive experts to verify the legitimacy of a particular piece of art.
Blockchain also serves as a decentralized art verification system, as each art token in the blockchain has this unique identifier – a digital barcode – that ensures that it is the original. This way, interested buyers and collectors can quickly trace a non-interchangeable token back to its origin.
How to Create and Sell Your NFT
Since the concept of digital non-interchangeable products is relatively new, it may seem difficult to figure it out. But it isn’t. You just need to follow a few steps – the process is pretty straightforward.
Choose a Blockchain System
Decide which specific blockchain network you want to release your NFT on. Ethereum is currently the leader in issuing art tokens, but there are others:
Explore each one to choose the most suitable one for you. Remember that your ability to sell NFT becomes limited depending on your choice of blockchain system. For example, Tron is compatible with Ethereum, but Binance Smart Chain is not, so you can sell your Tron token on Ethereum exchanges, but you cannot sell your Binance Smart Chain token on the Ethereum exchange.
First, you need to turn your illustration (or music file or video) into an actual non-interchangeable token. To do this, get an Ethereum wallet that supports the Ethereum-based token standard known as ERC-721. For example:
Then buy up to $100 in ethereum (ETH) currency from one of the available cryptocurrency exchanges. The most popular ones are:
Choose a Trading Platform
You are now free to try out various NFT-oriented platforms. You will be able to connect your Ethereum wallet to them to upload the artwork you create that you want to convert to NFT.
The big players in the Ethereum market:
Create a folder to serve as the center of your token collection; this is where all your future NFTs will live.
Name your digital artwork and add any descriptions you see fit. They should help your customers clearly understand what they are buying and why they should buy it.
Don’t forget to add an image for your entire collection as well, so potential customers can get a visual reference point quickly and easily. Depending on the sales pitch, you may also be asked to add a banner image to your collection page.
The process and branding aspects of selling NFT are very similar to setting up a social media profile or even a store account on any marketplace that sells digital assets.
Now you’re ready to upload your first art token to your collection, which can be an image, GIF, 3D model, music file, or video. Many of these marketplaces will also give you the opportunity to apply the marketing concept of scarcity to your NFT during the upload process. For example, you can apply special attributes to your art token as well as additional unlockable content that your customer will only see after they make a purchase.
Note that some platforms may charge you to create your NFT. And the more people on the platform currently performing transactions, the higher the cost will be. But it tends to be lower on weekends because of fewer people performing transactions.
Promoting your NFT art
Social media marketing is a fantastic way to get your name out there. If there are numerous NFTs in an NFT Collection, artists should upload them on all of their social media sites and present each one separately. It’s important to start prepping your audience for the release at least two weeks ahead of time.
The most common sites for showcasing your drop are Twitter, Instagram, Discord, and Medium. Tell us about the tools you used to make the pieces, the collection’s main idea, any failures, and so on.
Keep in mind that some individuals are unfamiliar with NFT art. Also, write a series of posts explaining what NFT is and why it’s a good idea to buy digital collectibles.
Make a visually appealing teaser for your NFT project
The main goal of teasers is to show what your NFT Project is about while maintaining the suspense. This type of promotion frequently piques the interest of potential collectors, encouraging them to remain tuned for further information and not miss the release date. Share your teaser on social media and send it to the marketplace for usage on its website and social media channels.
Be inventive (you’re an artist, after all), and make the NFT globe eagerly await your release after watching a captivating teaser.
Go to the newsletter page
Most cryptocurrency exchanges, media outlets, and other platforms send out newsletters multiple times a week. You can contact them and request that your NFT release be included in the next newsletter. It’s almost certainly a paid promotion option, so why is it listed among the free ones?
NFT Calendar sends out emails twice a week with the greatest new releases in the NFT field, in our opinion. If you first submit your drop to our calendar, then actively interact in the community, you’ll have a better chance of being seen and recognized by editors.
Request a press release about your NFT drop
Writing an article about your NFT Collection and distributing it on the most popular related media is a smart idea. In addition, you can offer various types of media cooperation, such as an interview with you.
It’s usually a paid option. You can, however, utilize Medium to create a blog post that includes all of the data about your drop.
Make a thread on Reddit/Bitcointalk about it
When it comes to spreading the word about your NFT Collection, sites like Reddit, Quora, and Bitcointalk can be extremely useful.
Start a topic with a question like, “What emerging NFT artists do you think we should keep an eye on?” You can send links to your drop and talk about yourself on behalf of someone else by using another account.
It may appear to be a little dishonest. This form of promotion, however, was not devised by us. Crowd-marketing is a term that is commonly used in advertising.
If you truly have anything to say, you can also participate in other debates. The more times your name appears on numerous platforms, the more likely it is that people will remember it.
Visit the highlighted-drops-makerspace marketplace to learn more about the featured drops
This type of promotion is discussed with markets directly. Some of them, based on our observations, have a distinct web page with featured drops. Every week, for example, KnownOrigin develops a page with 4-5 featured drops and a countdown to the release.
MakersPlace also develops apage that includes the drop’s description, photos or teasers, and a countdown. Nifty Gateway publishes a weekly schedule on its website and on Twitter.
Marketplaces will also advertise your NFTs on social media if they make it to the featured drops. So you get two birds for the price of one!
Solicit support from your friends and coworkers for your release
The artist community is usually highly supportive. It’s likely that if you ask your art friends and followers to post your NFT Project on social media, they’ll say yes.
You will generate more buzz around your NFTs and allow them to be viewed by more people if you act together.
Use the themed social media accounts to promote your drop
On Instagram and Twitter, there are various NFT forums that give some promotion alternatives for NFT art.
When it comes to Instagram, they write a post detailing all of the intricacies of the drop, share it on Instagram Stories, and even invite an artist to participate in Instagram Live. To be honest, we have no idea what the rates are, but it isn’t cheap.
Give influencers a shout-out
Collaborations with influencers are the first sort of marketing that comes to mind when it comes to raising awareness. Most influencers have a dedicated following that trusts their advice and pays attention to their viewpoints. An influencer will almost certainly request payment in crypto or another type of currency, or a prize in the form of NFT art.
If you don’t know any well-known musicians that would be willing to promote your NFT drop for free, you can use influencer marketing.
Create a distinct page on your website dedicated to the drop
Create a separate page dedicated to your drop if you have a website. Include descriptions for all NFT pieces, as well as information on how, where, and when collectors can obtain them.
Turn into a collector
Collecting NFT works by other artists is an excellent method to get your name out there in the NFT Universe. If you buy someone’s NFT artwork and then post about it on social media, identifying the artist, he’ll probably share it on Instagram Stories. This will broaden your audience, increasing the number of potential collectors.
This is a strategic move on your part, as well as a little contribution to your upcoming NFT release.
Begin the collaboration
To create NFT Collections, digital artists collaborate with singers, fashion businesses, celebrities, and animation studios. The primary reason they collaborate is to improve their artworks with the help of other experts.
The second reason is that they swap audiences and help each other grow their fan bases. When we talk about the first collaboration, it’s not about monetization, but it is surely about recognition.
You can get in touch with other creators and offer them your help. If you do not receive a response, do not give up. Someone will notice your efforts sooner or later.
Start a giveaway
In the NFT community, organizing an NFT Giveaway as part of an impending collection is a common activity.
You have the option of giving away NFT collectibles or physical works of art. Artists typically hold giveaways in the following manner: participants must follow the artist on Instagram/Twitter, tag a friend in comments, share the post on Instagram Stories or retweet, and so on.
It’s an opportunity to increase the buzz around your NFT Collection, as well as to please your following and be noticed by more people.
Join the Discussion
Comments, questions, suggestions?
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