Metaverse

NFTs and the Metaverse: An Unlimited Business Opportunity

If you are wondering if you can build a business on the metaverse, and how NFTs will help you access the metaverse, this guide is just for you.

May 30, 2022

The Metaverse is an interconnected virtual reality that supports business leaders in developing new products or business transformations. It began to fuel many strategic business opportunities, especially after the involvement of big companies in metaverse projects became evident. This virtual world has many advantages suitable for developing businesses as it allows people to explore digital spaces and interact with other users.

Note that the feasibility of metaverse business ideas comes under the shadow of a doubt because the metaverse itself is under development. Meanwhile, we should mention that the metaverse has the potential to grow in the future.

NFTs and the Metaverse

NFTs are crypto-assets that exist on the blockchain (in most cases, the Ethereum blockchain) and cannot be replicated. Each NFT holds ownership of unique data and comes with a unique identification code that distinguishes it from other NFTs and data on the blockchain.

Metaverse is considered to be the next iteration of the internet that everyone can partake in. Users can create their own avatars and attend sporting events and concerts, go shopping, play games, interact with others, and more.

Note, that elements of the metaverse will not be entirely free. People will have to pay for attending a concert or building out all the different elements of the metaverse.

Instead of using traditional money, NFTs are used to assign value to objects in the metaverse. NFTs are used to prove that someone is the rightful owner of a specific object – for example, NFTs can help verify that someone owns a piece of real estate in the metaverse or that they have the right to attend a virtual event. Moreover, NFTs are used as rewards in many games in the metaverse.

People use different cryptocurrencies for purchasing NFTs. Each metaverse platform has its cryptocurrency that serves as the money of the metaverse. For example, Decentraland’s native token is MANA, and you can invest in Decentraland’s metaverse with MANA.

Best Metaverse Business Ideas

Many people wonder about the possibilities which businesses can explore in the new virtual space. Here are the most notable business ideas for the metaverse:

1. Virtual Events

Virtual events have been quite popular in the last two years. The participants of these events feel as if they are physically there at the event using immersive metaverse experiences.

Popular musicians like Travis Scott and Ariana Grande have performed in virtual concerts on Fortnite which is one of the most well-known examples of business opportunities in the metaverse with virtual events.

The main advantage of a virtual event is its accessibility – anyone who has a ticket to a virtual concert can attend it without any physical or geographical limitations. As a result, businesses can leverage the benefits of increased audience involvement in virtual events through the metaverse.

2. Engaging Learning Experiences

The metaverse may provide more immersive learning experiences for medical education, higher education, military applications, and various other fields.

Most importantly, businesses do not need to construct any infrastructure to enable an immersive learning experience as it is already available with the metaverse. The metaverse applications in education involve VR spaces and enabling layers of digital information over the physical world using digital headgear.

The metaverse can also help in detecting errors easily and facilitating curricular revisions. Above all, the metaverse business opportunities for education will provide immersive learning experiences without any language barriers.

The metaverse’s immersive learning experiences can also serve as a vital business opportunity for military applications: virtual areas can mimic physically and emotionally taxing real-life combat situations.

The metaverse can provide a persistent network of virtual and live worlds, which can improve virtual training possibilities.

3. Immersing Shopping Experiences

The retail sector is the next major playground for exploring metaverse business opportunities. The metaverse can serve as the ideal platform for launching new products.

You may go to a fashion store in the metaverse as a digital avatar and browse the store and its merchandise in the same way you would in the real world. Moreover, many brands in the retail sector such as Alibaba, Zara, Balenciaga, Nike, and Louis Vuitton have already started experimenting with the metaverse.

You can buy clothes and accessories for your digital avatar from the fashion store in the metaverse. Retailers can also drop new collections and let customers try them virtually. As a result, retailers can also get timely and helpful feedback for product improvement.

4. Social Media

Metaverse technology can also provide the perfect foundation for new social media platforms where digital avatars can interact with other participants in different virtual spaces. Facebook presents favorable prospects for the growth of social media platforms with its rebranding to Meta.

This social media metaverse will enable users to discuss, for example, the newest music trends with their friends as digital avatars in the same room even if they are thousands of miles apart.

5. Employee Engagement

Organizations could use the metaverse to empower virtual augmented workspaces. The metaverse can connect with employees and build collaboration. Microsoft is one of the most well-known examples of modifying workspaces through the metaverse.

The Microsoft Mesh is rapidly evolving into a virtual workspace solution where users can access all the Microsoft services in one place.

6. NFT Sale Services

NFT sale services are a widely known business model in the Metaverse when buyers purchase NFTs, and famous artists sell their works at auctions.

Artists can even set up a Metaverse gallery and sell their NFTs to consumers who need 3-D models of their famous works.

7. Gaming

Metaverse gaming includes multiplayer battle arenas where computer players play games online and are rewarded. These team-based games connect players without including real-time communication capabilities such as voice chat or leaderboards. Apps provide users with a virtual reality experience connecting gamers’ avatars in the same room.

Sandbox is one of the most active virtual communities on the blockchain and is dedicated solely to gaming.

8. Advertising

Advertising on the metaverse is more potent and engaging because it provides fully immersive experiences derived from photographic techniques used in augmented reality, digital cinematography, interactive instruction of programming, and interface design.

Users who rent Cryptovoxels billboards pay one ETH per week. People worldwide can work together to create advertisements due to this strategy.

9. Building Payment System

We know that people are unable to make payments in the Metaverse using their physical currencies. Thus, you can develop a secure payment gateway system so that consumers can rely on you to handle their financial transactions.

To sum up, the metaverse offers immersive and engaging experiences for the users. It allows complete ownership of your assets and experiences in the metaverse along with facilities for trading. And the main advantage of the metaverse for business is the availability of an open, shared, and persistent virtual environment.